Sending thank you notes and providing tax receipts are important steps to building good donor relationships—but they’re just the beginning. Here are three ways you can go above and beyond with your donor appreciation.
1. Say happy birthday!
Food Finders Food Bank in Lafayette, Indiana, asks a surprising question on its donation page: What is your birth month and day? No, there isn’t a legal age for donating. Food Finders is collecting birthday information so that they can send donors happy birthday ecards in 2014, says Food Finder’s Director of Development Cheryl Precious. Contacting your donors to celebrate lets them know that you care and keeps you in mind.
2. Feature their stories in your newsletter or on your website.
Each month, Sacramento Food Bank & Family Services features a different volunteer. Why should your nonprofit promote its donors? Highlighting the people you support and the people who support you keeps your mission front and center for everyone. “Donors commit their hard-earned money and time to your cause, so emphasizing them says thanks and gives your nonprofit more credibility,” says Network for Good’s Senior Communication and Success Specialist Annika Pettitt.
3. Host a special event.
Giving donors a behind-the-scenes experience or hosting programs for them is an exclusive experience that shows your gratitude. The Barter Theatre in Abingdon, Virginia, hosts donors for a quarterly luncheon and discussion series, as well as special tours. Annika says that unique activities are an extra fun way to encourage a relationship with donors and keep them involved.