GeoPoll has launched a solution to the unavailable data on TV and Radio behavior and trends of the over 300 million TV and Radio Audience in Africa.
The solution is an Audience Management System that delivers real time data at 30 minutes and 2 hours intervals for Radio and TV respectively. The service is available for Ghana, Kenya, Nigeria, Tanzania and Uganda audiences.
GeoPoll’s Audience Measurement Service gives advertisers and broadcasters a real-time, granular look at viewing habits through individual action. Leapfrogging more traditional ratings methodologies, which can be slow, limited and costly.
The System which will inform better decision and measurements on Returns on Investments has the following features:
- TV and Radio Audience Measurement (TAM and RAM) in half-hour time blocks and two hour time blocks respectively.
- Easily viewable statistics on ratings by channel, including ranking and timeline comparisons
- Ability to measure audience by location, demographics, and psychographics
The solution will in time to come expand to other parts of Africa.
GeoPoll is a mobile surveying platform with a database of over 150 million users in emerging markets. We connect researchers, businesses, and aid organizations directly to mobile phone users in just about every country in the world, reaching everyone from dense urban areas to remote villages. By harnessing the power of the mobile phone, GeoPoll delivers reliable results faster than ever before.
It’s parent company is Mobile Accord
Photocredit: Cyber College