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How to Boost Engagement on Your Facebook Page

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By Frances Caballo –

If you already have a Facebook profile, you may be wondering why you would even need a Facebook author page. Here’s my answer: Facebook profiles are for people. They are a venue to connect with friends and acquaintances to share information about your lives. A Facebook profile can’t be used to market businesses or products, such as your books and workshops.

On a Facebook author page, you can market your books, promote your readings and workshops, and notify fans about your discounted prices and Goodreads giveaways. In short, this is where you can communicate meaningful content that your fans will want to know as well as promote books and other products and services you may offer.

In addition, a Facebook page will help you to build your brand, engage with your readers, and improve your search engine results, which in turn will boost sales of your books and attendance at your workshops.

Here are some of my favorite tips for increasing shares and Likes on my page.

1. Focus on producing quality content, writing short posts (80 to 190 characters), and always including images that are colorful, unique, and compelling.

2. Respond quickly to your fans’ comments, promote their publishing successes, and just enjoy the experience.

3. Balance the mundane with the meaningful. Cute kitten pictures are mundane while posts with links to solid content are meaningful status updates. I balance my page by posting meaningful content in the morning while in the afternoon I post a quote about writing or a comic about writers. For example, a Hemingway quote I included on my page was seen by 1,666 Facebook users even though I have 836 page likes. The additional users saw the post because my fans shared it.

4. Gear your messages towards your audience. If your audience loves YA books, don’t post information about literary fiction. Keep to the topics they care about.

5. Use stellar images. Facebook users love them.

6. Post videos. They are popular on Facebook.

7. Experiment with your posts, study your Insights – Facebook’s free analytical feature – and learn what works best for your audience.

What works best on your Facebook page?

BIO: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write; Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books; and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

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