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Former Jumia Co-Founder Raphael Afeador Launches New E-commerce site: Supermart.com.ng

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Following the exit of Jumia Co-founders Tunde Kelani and Raphael Afeador, Raphael has made his third foray int e-commerce with the launch of groceries e-commerce site Supermart.

Supermart which does delivery in Victoria Island, Ikoyi, Marin, Lekki and VGC parts of Lagos is co-founded by Jumia’s former Director of Operations, Gbolahan Fagbure.  Supermart for now is one lists only one store. This, according to Raphael, is to enable them create a solid operational framework which they will proceed to scale across Lagos.


Supermart’s model is to list the inventory of major supermarkets in the Lagos metropolis. Users select their preferred store from a list after which they will be able to choose the goods they want to buy. The goods will be selected and packaged by a personal shopper and deliveries can be made 3 hours after they are ordered on the site.

Would Raphael be able to build Supermart to the level that Jumia has reached? Would he exit in one and half years time like he did at Jumia? Is there another Rocket Internet behind this venture? All these and more as events unfold

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